How do I get my book noticed?
In 2026, effective book marketing is less about shouting loudly into the void and more about a clear, targeted approach to finding an audience.
Success depends on getting books in front of the audiences most likely to care, using targeted, authentic social media strategies directly from the author. At the same time, capturing the attention of retailers through clear and personable communication, supported by solid and reliable distribution, helps ensure books are not only discovered but confidently stocked and championed.
Why should I be on social media as an author?
Having an author account on social media opens a treasure trove of benefits. It provides a direct line of communication with readers, allowing authors to share behind-the-scenes glimpses, discuss their creative process, and build a loyal community. By showcasing their personality and engaging with followers, authors can enhance their brand, boosting book sales and attracting literary opportunities.
Social media also offers a platform to announce new releases, share endorsements, and join relevant conversations, further establishing their authority in the literary realm. With global reach and real-time interactions, social media empowers authors to forge meaningful connections that extend far beyond the pages of their books.
What our clients say
"One challenge I faced as a self-published author is working out the best ways to promote my books on social media. I recently turned this challenge over to Nathan at Softwood Books and he has done a wonderful job at writing posts and boosting my profile on Twitter, Facebook, Instagram, LinkedIn etc. We're only 1 month into the process but it has made a world of difference. I absolutely highly recommend them."
Brad Borkan (Fellow, Royal Geographical Society. Pictured with his book in Antarctica)
"With remarkable speed and adroitness, Softwood got the book listed with the major booksellers, fixed the registration and publicity of metadata and organized a solid supply and distribution chain. They make a significant and well-informed contribution to plans for marketing. A splendid achievement and a spirited performance."
Philip Wood CBE KC(hon)
How Softwood Supports Your Book’s Marketing Journey
As part of our standard publishing process (and for no extra fee) we include our authors books in our retail catalogue and exhibit them at prestigious book events around the UK, such as the London Book Fair and Gardners Trade Show.
Click below to discover how we can do more to support your book marketing.
Struggling with social media or short on time to market your book? Delegate your book marketing to our specialists!
Our human-led social media strategy builds genuine connection, trust, and responsiveness, which audiences and retailers recognise as authentic, whereas AI-driven automation often lacks nuance, credibility, and emotional engagement.
With flexible packages from a couple of hours a month to several hours a week, we can co-manage your social media platform, providing bespoke content design and genuine engagement, building your brand awareness to a targeted audience.
Book a call with us today to discuss how we could support your social media marketing.
Let us help raise awareness of your book with retailers and booksellers through Author Information sheets, press releases, and tailored publisher-led communications.
Whether you need support contacting and engaging retailers, running a virtual or in-person book launch, or organising a book tour or signing event, our experienced team can provide the guidance and hands-on assistance you need.
For initial free advice and guidance, book a call with us by clicking the link below.